Interested in Attract?
Attract is our tool for generating quick development
appraisals. We are currently trialling a whitelabelled pilot of the
software with a small group of developers and land promoters.
If that's you,
get in touch.
Tract is building the platform for planning.
We believe that housing is the largest domestic political problem that
the United Kingdom faces, and that the planning system is the biggest
barrier to solving it.
Our software allows developers, land promoters, and planning
consultants to reason about planning risk, develop applications, and
work the plan through the planning process.
We do machine learning, geospatial data, carefully designed UIs, and a
things that don't scale.
We are going to build one million homes in the next ten years.
November 2023: We've launched a small beta version of
Attract, a tool for generating development appraisals.
October 2023: Welcome
Henry Dashwood, who is joining as a cofounder.
September 2023: We're pivoting! Lots of lessons learned in the last
June 2023: Progress on the MVP is going well. We've built a data
ingestion pipeline, and are working on digitising local plan data.
May 2023: Welcome
David Milner, and another anonymous industry leader, to our advisory board
May 2023: Signed our first two design partners and began work on the
April 2023: Welcome
Arnaud Schenk, who is joining our advisory board.
April 2023: Tract is born.
Why are you doing this?
Britain today has a backlog of 4.3 million homes.[source]
The average house price in London is £534,000[source], more than 12 times the median salary.[source]
Housing is upstream of almost everything else in the economy.
It's a political problem, but that doesn't mean it necessarily needs a
We believe that the housing crisis can be solved with better
If you want to help,
come help us build.
If you would like to help, or are interested in using our platform,
send us an email, or
speak to Jamie.